In the digital era, the web is the main touch point of potential clients and businesses. That’s why a good online presence is crucial for companies large and small. When done right, a web application helps businesses get found and, what’s most important, be trusted.
Now more than ever, people expect to be able to find information about products and companies online. Studies by the E-commerce Foundation confirm that most customers now do research before purchasing, even if it’s to buy something from the store around the corner. If they can’t find all the information they need, they tend to trust a company less or not consider it at all.
People want to make the most informed decisions possible, and businesses should provide them with comprehensive information if they want to thrive in this environment. A well-designed, informative web portal with clear navigation, a proper Q&A page, nice testimonials, product descriptions, and a brand story is what helps businesses meet the expectations of today’s customers, create a perfect customer experience, and reach more customers as a result.
Customer support and accessibility. With a web application, customers have access to business any time they want. They don’t have to wait for opening hours to order a product or get answers to questions. All information is there on the website: structured, clear, and easy to reach. At the same time, businesses can also access their assets anytime and anywhere.
Global presence. By taking advantage of web development services, a business can easily go global and reach a larger audience around the world.
Brand awareness. Some businesses can survive with word-of-mouth marketing. But that doesn’t change the fact that they’re losing a huge piece of the online audience. With nearly 2 billion online buyers worldwide, businesses just can’t afford to avoid this channel of promotion.
Efficiency. Web apps help automate and streamline business processes, freeing up staff. What’s more, web apps make all data available in one place, allowing companies to run better analytics and have better visibility over their operations, which is especially important for large enterprises.