It is evident that technologies continue revolutionizing industries, which indicates the consistent growth in the innovation pace. For instance, the article admits that the best business practices aimed at optimizing organizational performance in 2018 cannot compete with the current standards due to the outdated and slow responsiveness of these strategies. Companies, especially CEOs, must set a brand new vision, especially focus, by shifting from comparing the conventional methods in retaining the business’ competitiveness to innovating the product and services design.