Business support systems, alongside operational support systems (BSS), are inseparable components of telecom services, fundamentally shaping a brand’s profitability and market presence. However, contemporary developments challenge the traditional paradigm of network exploitation due to the emergence of new technologies and innovative solutions. The article acknowledges the necessity of monetizing the entire ecosystem and generating value beyond mere connectivity. In this context, a telecom BSS becomes a critical factor in achieving this objective, as providers must simultaneously develop innovative strategies for product diversification to enhance customer satisfaction levels.